According to a new survey, teenagers love Apple products — besides

According to a new survey, teenagers love Apple products — besides

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Teens love Apple — unless it’s time to listen to music.

A new survey finds that Apple is popular enough among young people to save one big product: Apple Music. This is enhanced given Spotify’s dominance in this space.

The research comes from Piper Sandler, which conducts an annual survey of American youth. The investment firm polled 9,193 American teenagers with an average age of 15.

A total of 87 percent of teens owned an iPhone and nearly the same amount — 88 percent — expect their next device to be an iPhone. Thirty-four percent of teens own an Apple Watch, making it the most popular watch among teens. Forty-two percent of teens used Apple Pay for payments — compare that figure to 27 percent who use CashApp.

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“These trends are encouraging as the company continues to introduce new iPhones — which proves the overall stickiness of the product portfolio,” the researchers said. Business Insider.

In other words, Apple has a tight grip on teenagers.

But not so much when it comes to music. Spotify was the most popular platform. Seventy percent of teens have used Spotify in the past six months and 46 percent were paying to use it. Less than 40 percent of teens reported using Apple Music, followed by YouTube Music and Amazon.

As a millennial — in other words, not a teenager — it’s interesting to see people turning away from Apple for music. iTunes and the iPod helped redefine how I consumed music during my teenage years. But as of this writing, Spotify has a clear streaming advantage in this current era.

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But then again, maybe that doesn’t matter when 90 percent of teenagers are using their iPhones to download Spotify.

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