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On Sunday, the Jacksonville Jaguars and Atlanta Falcons met at Wembley Stadium for the NFL’s annual London Game. Normally, fans at home could watch live broadcasts on ESPN+, but this time viewers had a choice: watch lame, watch the regular game or Toy Story Broadcast, fully animated in real time from Andy’s room.
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As part of an alternative telecast, the NFL has teamed up with Disney and Pixar. Toy Story Funday Football. Everything in the game was themed, from the graphics to the announcers. The game is animated in real time, made possible by chips in the players’ football pads, and combined with an overhead tracking camera on the field.
Thanks to Travis Kelce, the Swifties entered their football era.
This isn’t the first time the NFL has collaborated for a themed broadcast. In 2022, the league partnered with Nickelodeon to air the wild-card playoff game between the San Francisco 49ers and Dallas Cowboys (there was more than enough slime to slime it). CBS and Nickelodeon averaged more than 41 million viewers. The NFL has collaborated with Nick many times since then, giving us great moments like NVP (Nickelodeon Valuable Player) winner, Mitch Trubisky, and everything else going on here. The goal, of course, is to get younger kids to watch soccer — the more kids watch, the more people want to play and buy. It may sound funny to say, but it’s true and it works.
The original broadcast was awkward, to say the least. But it was fun and very well put together – bar a few glitches. And you know who likes weird and wacky things? Social media does.
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There was even a Duke Keboom halftime show. It was amazing.
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The Falcons had the unfortunate pleasure of losing to the Jags 23-7. Falcons fans were not happy (and historically, they never are).
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