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By now, you’ve heard of Elon Musk’s chosen CEO for X, Linda Yaccarino, and her. The disastrous interview With CNBC’s Julia Borsten at Vox Media Code 2023 event. However, somewhat overlooked amid some of the more viral moments of the debate, Yaccarino dropped some previously unknown statistics that don’t quite paint such a rosy picture for the company:
X, the platform formerly known as Twitter, is losing active users daily under the leadership of Elon Musk.
Speaking to Vox Media. Code 2023 At an event earlier this week, X CEO Linda Yacarino said the company currently has 225 million daily active users — down tens of millions or 11.6 percent from before Musk acquired the company.
According to one Series of these tweets by Musk himself. Posted In November last year, Twitter had 254.5 million daily active users.
The tweet may have been deleted.
After the conference, X Revised According to , it has a daily active user base of 245 million daily active users. the information. Before specifically saying that X had 225 million active users, Yaccarinno had referred to “200 to 250 million daily active users” in an earlier interview.
However, even at X’s revised number of 245 million daily active users, X would see millions or about 3.7 percent of daily active users already lost to Musk’s acquisition.
In fact, compared to the aforementioned 259.4 million daily active user metric, X shed about 15 million users – a drop of about 5.6 percent.
Twitter first began sharing this metric, which the company refers to as Monetizable Daily Active Users, or mDAU, years before Musk planned to buy the company. Reason? Twitter’s daily active user count was reliably more favorable for the company than its other metrics when it shared its quarterly reports for investors and shareholders.
When Yaccarino was first asked about user metrics during the interview, she apparently wanted to steer clear of that particular conversation, saying that X has between 200 and 250 daily active users. He then shifted the discussion to the platform’s Communities feature, the company’s answer to Facebook Groups, noting that X has 50,000 communities and that the number and time of engagement in those communities has increased since June.
Along with daily active user metrics, Yacarino also reported that X now has a record 550 million. Monthly Active users. That would be more than Musk’s 541 million “monthly users” metric. shared In a post in July
However, it’s unclear how much of the monthly active user growth under Musk has been compared to how the company was doing before his takeover. That’s because in 2019, Twitter stopped reporting this number in favor of the daily active user metric. Company Entered With 321 million monthly active users this year, the last publicly reported monthly active user metric came directly from Twitter.
It should be noted that Musk has shifted both daily and monthly active user numbers in favor of “non-regrettable user minutes”. Matric Apparently made by Musk.
